Case Studies
FWRD Achieves 10% Conversion Lift with Bolt's Flagship Checkout Product in A/B Test
FWRD, the luxury direct-to-consumer sister site of REVOLVE, is renowned for offering a curated selection of iconic and emerging luxury brands, including Dolce & Gabbana, Tom Ford, Versace, and Burberry. Catering to fashion-forward Gen Z and Millennial shoppers seeking both quality products and a premium shopping experience, FWRD consistently leverages the latest in style and technology to meet their high standards.
After experiencing a significant lift in conversion with Bolt, REVOLVE chose to deepen the partnership to further refine its FWRD brand’s checkout process, enhance customer recognition, and increase conversion.
Tech Stack-Agnostic Solution That Moves Customers Forward
As an enterprise retailer prioritizing innovation and growth, FWRD needed a platform-agnostic checkout solution that also worked with their existing payment processor. By integrating directly and easily into their current ecommerce technology stack, Bolt empowered FWRD to retain their branding while leveling-up their online presence and performance.
Our dynamic ecommerce storefront connects millions of deeply engaged shoppers to today’s most coveted styles. By helping us recognize and login more shoppers, Bolt not only helped us amplify our luxury shopping experience but they helped boost our ecommerce conversion. In just a few weeks with the support of a single engineer, we successfully drove meaningful improvement.
Jon Tam
VP of Operations at REVOLVE
Impactful Results, Authentic Insights
While other ecommerce providers aggregate data across their own data sets and via third-party studies, Bolt works directly with its retailers to capture authentic, objective data that comes directly from their online performance. During an A/B test conducted on US shoppers*, Bolt's performance on FWRD’s site was evaluated across various key performance indicators. This experiment compared Group A (control) using the default guest checkout without Bolt and Group B (variation) consisting of Bolt account holders either prompted to log-in during checkout or new users prompted to create a Bolt account upon payment.
FWRD observed a 10% conversion lift–a truly industry-leading impact. “After working with Bolt for nearly 2 years across our growing portfolio, they are clearly the best checkout solution for our brand and for our bottom line. With a 10% lift in conversion, the numbers speak volumes,” Tam explains.
From URL to IRL, Taking the Shopper Experience to the Next Level
FWRD, REVOLVE, and Bolt continue to explore innovative solutions to enhance the shopper experience. This winter, the partnership evolved into omnichannel commerce to the brands’ first ever pop-up shop in Aspen. Targeting high-earning and high-spending 1% customers who appreciate the value of luxury brands, the partnership brought trendy products and one-click ease to Aspen’s premium shopping market.
Leveraging Bolt’s Checkout Everywhere solution, customers shopped a highly curated selection of exclusive products in-store from known and emerging brands. As the official checkout partner, Bolt offered a seamless, hands-off integration and a checkout solution that allowed shoppers to checkout with a single tap on their phone.
As FWRD and REVOLVE engage more and more active customers, Bolt will continue to provide innovative technology and support driven by performance that keeps shoppers coming back.
- A/B test conducted from 11/13/2023-12/18/2023 across mobile resulting in 9.92% conversion lift. Control (A) incorporated the default guest checkout with no Bolt option. Variation (B) incorporated guest checkout users in Bolt, prompted to log in at the shipping page and new users opted in by default at the payment page.
Current Stack
- Checkout: Bolt
- Payment Processor: Bolt
- Ecommerce Platform: Custom