Case Studies
Revolve increases shopper revenue by 4% with Bolt's best-in-class solutions
3.2% lift in checkout conversion
4% higher revenue
30% lift in conversion in mobile for Bolt account holders vs. guest shoppers
REVOLVE has cemented itself as a next-generation fashion retailer that stays at the forefront of style, technology, and innovation, becoming a go-to online source for consumers and delivering engaging shopping experiences for two decades and counting.
In an effort to further streamline their checkout process, improve customer recognition and boost conversion, they turned to Bolt.
Since Day One, REVOLVE has been laser-focused on delivering exceptional service levels for customers. We always seek best-in-class solutions to improve customer experience and Bolt provides an optimized checkout process that harmonizes with REVOLVE’s existing UI and payment options well.
Jon Tam
VP of Operations at REVOLVE
A Native One-Click Experience
With Bolt, REVOLVE was able to embed a native one-click shopping experience that maintains their existing checkout and branding while still expediting the customer journey. Once a shopper was automatically recognized and entered a secure, one-time password, all of their account information, from shipping to billing details, was populated within the checkout. This eliminated redirects and additional steps, providing a seamless and efficient checkout process for the customer.
During an A/B test conducted on US shoppers, Bolt outperformed on REVOLVE’s site across the various key performance indicators. This experiment compared the following groups: Of all the shoppers moving through a guest checkout flow, Group A (control) comprised of default guest checkout without Bolt vs. Group B (variation) Bolt account holders either prompted to log in during checkout or new users prompted to create a Bolt account upon payment.
Here’s the success that REVOLVE saw with Bolt compared to the control group:
- 3.2% Lift in checkout conversion
- 4% higher revenue
- 30% lift in conversion in mobile for Bolt account holders vs. guest shoppers
Moreover, the implementation of Bolt was efficient and straightforward. REVOLVE only needed one team member to implement Bolt, demonstrating the platform's ease of integration and user-friendly design.
“When it comes to our customer experience, our primary focus is to deliver unparalleled speed and convenience from browsing the site to checking out swiftly and receiving the product in hand fast. Not only does our accelerated checkout seamlessly align with our objective of providing efficient service, but the integration process with Bolt has further reinforced this commitment. With multiple ongoing projects, integrating Bolt was a remarkably smooth and swift endeavor, requiring minimal effort and allowing us to prioritize our other ongoing initiatives without skipping a beat.”
Recognizing More Shoppers Automatically
In addition to checkout, REVOLVE was impressed with the Bolt network, a network of millions of shoppers across hundreds of brands. By simply selecting a checkbox, shoppers can save their information during their first checkout in the Bolt network. The next time they shop on a site that uses Bolt, they enjoy a one-click checkout–even if they’ve never shopped there before.
This eliminated the need for separate checkout flows for account holders and guest shoppers, reducing friction and unnecessary login walls.
“The expansive Bolt network across multiple industries beyond fashion ecommerce gives REVOLVE the opportunity to enhance the experience for new customers,” explains Jon.
Unlike traditional alternative payment methods (APMs) that require additional checkout buttons and force shoppers to select a checkout path, Bolt complements the existing experience instead of competing with it.
REVOLVE's successful integration with Bolt showcases the potential of a streamlined checkout process in enhancing customer recognition, improving user experience, and boosting conversion rates.
"Looking ahead, we will continue to leverage Bolt’s wide range of solutions, extending Bolt's capabilities to our sister site, FWRD, and collaborating on upcoming omnichannel events and campaigns. Working with Bolt is easy, fast, and provides a superior on-brand shopping experience.”
Current Stack
- Checkout: Bolt
- Payment Processor: Bolt
- Ecommerce Platform: Custom